Mark Wahlberg wants to take on the longevity-startup crowd with an affordable gym concept
Actor and entrepreneur Mark Wahlberg plans to open the first Municipal Gym in December outside Las Vegas. He positions the 32,000-square-foot facility as an affordable alternative to high-end longevity clubs that charge tens of thousands of dollars annually.
Actor and entrepreneur Mark Wahlberg plans to open the first Municipal Gym in December outside Las Vegas. He positions the 32,000-square-foot facility as an affordable alternative to high-end longevity clubs that charge tens of thousands of dollars annually. The club will feature blood work, epigenetic testing, recovery gear, compression therapy, cold plunges, and a café.
Wahlberg stated that a $99 membership tier will include three rounds of blood work and an hour with a doctor to discuss predispositions, alongside access to supplements and hormone therapy. The venue builds on his Municipal clothing brand launched during the COVID-19 pandemic. Wahlberg noted that landlords have offered favorable terms and tenant-improvement allowances for the rollout, though he did not specify a total number of planned locations.
The project follows his past involvement with the F45 fitness chain, which went public in 2021 and was delisted in 2023 following a stock collapse. Wahlberg said his main takeaway from that venture was partnering with people who share his approach.
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Original publication: 17 October 2026 08:06
