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Actor Mark Wahlberg Discusses Proper Artificial Intelligence Use in Filmmaking at TechCrunch Disrupt

Actor and director Mark Wahlberg recently discussed the role of artificial intelligence in filmmaking, stating that the technology has a valid place in the industry if applied correctly.

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Actor and director Mark Wahlberg recently discussed the role of artificial intelligence in filmmaking, stating that the technology has a valid place in the industry if applied correctly. Speaking at the TechCrunch Disrupt event, the actor and entrepreneur explained that storytelling must remain central to cinema, rather than relying solely on computer-generated effects.

Wahlberg stated he plans to potentially use artificial intelligence to enhance stadium settings and other aspects of an upcoming Pete Rose biopic where he stars in the title role. He cautioned against using generative tools to write complete scripts from scratch or replace real human actors. When asked about scanning technology that captures bodies, faces, and voices to build artificial replicas, Wahlberg said he would be open to the concept.

He noted that letting his children or grandchildren manage an artificial likeness of his image could allow his work to continue into the future. The actor added he would not oppose an artificial intelligence version of his likeness carrying on his upcoming animated series "Ted" if audiences still want to watch it after he is no longer able to perform or exist.

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TechCrunch

Original author: Aisha Malik

Original publication: 16 October 2026 19:56

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