AI··1 min readTechnical readSource-backed

Actor Mark Wahlberg Discusses Proper Artificial Intelligence Use in Filmmaking at TechCrunch Disrupt

Actor and director Mark Wahlberg recently discussed the role of artificial intelligence in filmmaking, stating that the technology has a valid place in the industry if applied correctly.

By
Editorial illustration for Actor Mark Wahlberg Discusses Proper Artificial Intelligence Use in Filmmaking at TechCrunch Disrupt
WireUnwired deterministic editorial visual
WIREUNWIRED BRIEF

Actor and director Mark Wahlberg recently discussed the role of artificial intelligence in filmmaking, stating that the technology has a valid place in the industry if applied correctly. Speaking at the TechCrunch Disrupt event, the actor and entrepreneur explained that storytelling must remain central to cinema, rather than relying solely on computer-generated effects.

Wahlberg stated he plans to potentially use artificial intelligence to enhance stadium settings and other aspects of an upcoming Pete Rose biopic where he stars in the title role. He cautioned against using generative tools to write complete scripts from scratch or replace real human actors. When asked about scanning technology that captures bodies, faces, and voices to build artificial replicas, Wahlberg said he would be open to the concept.

He noted that letting his children or grandchildren manage an artificial likeness of his image could allow his work to continue into the future. The actor added he would not oppose an artificial intelligence version of his likeness carrying on his upcoming animated series "Ted" if audiences still want to watch it after he is no longer able to perform or exist.

STORY JOURNEY

The story so far

Earlier coverage connected by shared names and topics. Follow the dates to see how coverage developed; these links do not imply every article describes the same event.

  1. Editorial illustration for OpenAI Product Lead Alexander Embiricos to Discuss Dots Personal Agent at TechCrunch Disrupt 2026
    OpenAI Product Lead Alexander Embiricos to Discuss Dots Personal Agent at TechCrunch Disrupt 2026

    OpenAI product lead Alexander Embiricos will speak at TechCrunch Disrupt 2026 to discuss the company's new personal agent product, Dots. The event…

    Connected by: TechCrunch DisruptEARLIER COVERAGE
  2. Editorial illustration for Hear from Ambrosia Energy and Bloom Energy execs on where the AI infrastructure boom is creating opportunity at TechCrunch Disrupt 2026
    Hear from Ambrosia Energy and Bloom Energy execs on where the AI infrastructure boom is creating opportunity at TechCrunch Disrupt 2026

    Industry leaders Ben Longmier and Bill Thayer will speak at TechCrunch Disrupt 2026 to discuss physical infrastructure challenges behind the digital boom.…

    Connected by: TechCrunch DisruptEARLIER COVERAGE
  3. Editorial illustration for Cerebras CEO Andrew Feldman Criticizes Tech Leaders' Existential AI Warnings at TechCrunch Disrupt 2026
    Cerebras CEO Andrew Feldman Criticizes Tech Leaders' Existential AI Warnings at TechCrunch Disrupt 2026

    Cerebras Systems CEO Andrew Feldman argued that public warnings from tech leaders about existential artificial intelligence risks are hurting the industry. Speaking…

    Connected by: TechCrunch DisruptEARLIER COVERAGE
  4. Editorial illustration for Cerebras CEO Andrew Feldman Predicts Households Will Soon Adopt Dedicated Local Artificial Intelligence Appliances
    Cerebras CEO Andrew Feldman Predicts Households Will Soon Adopt Dedicated Local Artificial Intelligence Appliances

    Cerebras Systems CEO Andrew Feldman predicts that everyday households will soon adopt dedicated artificial intelligence appliances running locally. Speaking Tuesday at TechCrunch…

    Connected by: TechCrunch DisruptEARLIER COVERAGE
  5. NOW
    Actor Mark Wahlberg Discusses Proper Artificial Intelligence Use in Filmmaking at TechCrunch DisruptCURRENT UPDATE
A WireUnwired summary is already available. You can still write your own brief below for the reader community.
SOURCE & ATTRIBUTION
TechCrunch

Original author: Aisha Malik

Original publication: 16 October 2026 19:56

Read full story on TechCrunch ↗
RELATED STORIES
TechCrunchPalo Alto Networks targets AI agent security with potential acquisitionTechCrunchCrowdStrike Bets Nearly Half a Billion on the Next Security FrontierEditorial illustration for OpenAI Quietly Snaps Up Defunct AI Travel Agent OdessiaTechCrunchOpenAI Quietly Snaps Up Defunct AI Travel Agent Odessia
Original sourceTechCrunch ↗