Hot Girl Hotline is like ‘Dear Abby’ for the AI era

Two sisters, Balia and Sumrin Mudgil, have launched a New York-based startup called Hot Girl Hotline. The app uses artificial intelligence to give young women private advice on dating and relationships. Balia previously worked as a social media consultant, and Sumrin studied computer science at Stanford. The founders state their app is not an artificial intelligence companion meant to cure loneliness.

Instead, it offers guidance based on behavioral science through a conversational style that resembles talking to an older sister or trusted friend. The system uses a Socratic method by asking questions to help users find their own answers. It also knows when to stop asking questions to prevent users from overthinking.

If a conversation raises warning signs, the app directs users to support resources like the 988 crisis hotline. The platform protects user data with encryption and follows a zero-data-retention policy with third-party models. It does not sell user data or use it for training. The service currently costs $9.99 per month and is available on iOS and the web.

The bootstrapped company plans to expand into beauty and lifestyle topics, and it will participate in the Startup Battlefield 200 at TechCrunch Disrupt.