Startups·16 October 2026·1 min readTechnical readSource-backed

Bluesky wants to make it easier to buy, sell, and fundraise on the network

WIREUNWIRED BRIEF

Decentralized social network Bluesky plans to introduce digital payments in the coming months as a first step toward generating revenue without relying on advertising. CEO Toni Schneider and COO Rose Wang outlined the upcoming strategy on Thursday at TechCrunch Disrupt. The executives stated that the new payment features aim to simplify the commerce and fundraising activity already occurring across the platform.

Schneider explained that the system is designed to function across Bluesky and other independent applications within its network. Addressing user concerns regarding leadership changes, Schneider noted that users can easily migrate to competing platforms if they dislike new updates. Wang emphasized that Bluesky operates as a Public Benefit Corporation, meaning its infrastructure prevents user lock-in and ensures that creators retain control over their generated value.

Bluesky intends to disrupt traditional digital infrastructure by letting revenue flow directly to creators rather than centralized platforms. The company has not yet released specific technical details or a precise launch date for the payment tools.

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TechCrunch

Original author: Aisha Malik

Original publication: 16 October 2026 00:59

Read full story on TechCrunch ↗

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STORY TITLE:
Bluesky wants to make it easier to buy, sell, and fundraise on the network
SOURCE:
TechCrunch
ORIGINAL URL:
https://techcrunch.com/2026/10/15/bluesky-wants-to-make-it-easier-to-buy-sell-and-fundraise-on-the-network/

SOURCE EXCERPT:
The executives argued that advertising isn’t the only path to monetization, and that there are alternative models that are feasible when it comes to monetization.

Last updated 16 October 2026 01:37

Original sourceTechCrunch ↗