Carta and NewView partner, hoping to entice more startups to let employees sell shares early

Equity management platform Carta has partnered with secondary deal specialist NewView Capital to help late-stage startups offer early share sales to their employees. Startups are staying private longer, leaving workers who receive stock as compensation unable to cash out. Tender offers let employees and early investors sell a portion of their shares at a set price to approved buyers.

The new collaboration combines NewView’s deal-structuring experience with Carta’s equity platform to make launching these programs easier for chief executive officers. A joint study by the two firms projects a threefold increase in tender offers for Series C and later-stage startups over a three-year period. Recent examples include AI voice generator ElevenLabs, self-driving tech developer Wayve, and AI customer support startup Decagon.

Despite the growth, NewView founder Ravi Viswanathan noted that the overall share of startups launching these offerings remains relatively small, with just 44 executed in the first half of 2026. Viswanathan stated that offering liquidity helps prevent talent drain as companies remain private for up to 15 years. He described the option as a morale booster and a retention tool for firms where traditional unicorn status is no longer enough to draw top workers.