Websites are blocking personal AI agents from completing consumer tasks, prompting the development of new communication standards.

Personal AI agents like Meta’s Muse, Instinct, and ChatGPT’s Dots are facing operational hurdles as websites block them from completing consumer tasks such as making purchases, booking flights, and managing emails. These blocks stem from intentional corporate decisions—such as Amazon blocking Muse and Yelp requiring paid data licensing—as well as traditional anti-bot measures and security tools from content delivery networks like Cloudflare that unintentionally disrupt agent traffic.

For example, Walmart customers have encountered verification issues when human-check buttons fail during AI interactions, though Walmart remains officially partnered with Muse. Similar access restrictions have been reported across airlines like Delta and United, along with platforms such as eBay, Zillow, Pizza Hut, and Adidas. To resolve consumer confusion and distinguish beneficial user-driven agents from malicious traffic, industry partners including Meta, Walmart, Stripe, Sierra, Genesys, Rocket, NiCE, and Decagon are developing an open standard for agent-to-agent communication in online commerce.

Meanwhile, Meta maintains growing lists of approved connectors within its application to help ensure reliable access for its users.