Google tests buying from Walmart-owned Flipkart through Gemini and AI Mode in India

Google is testing a feature allowing select shoppers in India to purchase products from Walmart-owned Flipkart directly within Gemini and Google’s AI Mode. Users participating in the early test see a "Buy" button on specific product listings—such as smartphones, electronics, and mobile accessories—which initiates a Flipkart checkout flow without leaving the AI interface.

Other users currently see standard Flipkart listings without the direct purchase option. Google plans a broader rollout of the experience in October, ahead of India’s festive shopping season. The test aligns with broader industry efforts by Google and competitors like OpenAI to integrate commerce capabilities into AI platforms.

The Flipkart test displays a Flipkart-branded checkout flow, differing from Google’s previously demonstrated Google-hosted checkout experience under its Universal Commerce Protocol. Google previously noted that Flipkart is a merchant partner for agentic shopping experiences in India. Google also holds a financial stake in Flipkart, having invested roughly $350 million in 2024.

In contrast, listings from competitors like Amazon appeared alongside Flipkart products in the test but lacked the direct purchase option.

Flipkart did not immediately respond to requests for comment, and a Google spokesperson stated the company regularly tests new features without sharing further details.