Consumer AI Assistant Tab Launches Publicly From Stealth With a $300 Million Valuation
A new consumer artificial intelligence assistant called Tab launched publicly on Tuesday with a valuation of $300 million. Brennan Erbz, Stafford Schlitt, and Ammar Amdani founded the company earlier this year.
A new consumer artificial intelligence assistant called Tab launched publicly on Tuesday with a valuation of $300 million. Brennan Erbz, Stafford Schlitt, and Ammar Amdani founded the company earlier this year. Investors in the funding round include SV Angel, Valar Ventures, and American Spirit. Users interact with Tab through text messages on iMessage or WhatsApp.
The system can handle daily tasks like booking travel or ordering groceries. Co-founder Amdani explained that the assistant operates using its own phone number, computer, and digital wallet to complete tasks directly rather than giving instructions. The company plans to release a new product soon. Amdani emphasized that user data will not train the artificial intelligence, and the system requires user approval before taking irreversible actions.
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Original publication: 7 October 2026 19:15