Will Grammarly survive after Apple’s iOS 18 writing tools feature ?

Will Grammarly survive after Apple's iOS 18 writing tools feature ?

The recent WWDC 2024 (Worldwide Developers Conference) from Apple sent shockwaves through the tech world. While iPhone users rejoiced at the innovative features in iOS 18, some app developers felt a different kind of tremor. Among them is Grammarly, the popular grammar-checking and writing assistant app.
In this article we will discuss “Will Grammarly survive after Apple’s iOS 18 writing tools feature ?

For years, Grammarly has been a go-to tool for writers on the go, offering real-time suggestions for grammar, spelling, and even style. However,in WWDC 2024 Apple introduced its own iOS 18 Writing Tools feature,” a native feature with functionalities eerily similar to Grammarly. Users can now enjoy features like grammar and spelling checks, clarity suggestions, and even tone adjustments – all within the familiar iOS interface with the new writing tools feature that ships with iOS 18.
Also Read :Not All iPhones Will get the AI Features of iOS 18

Let me clarify this: This isn’t going to be a friendly competition. Apple is known for not shipping something until it is perfected for its iOS . Be it the introduction of Faceid or always on display , Apple never released it until it was perfectly ready to be shipped out for Android ones to copy … And this time also, Apple’s Writing Tools boasts seamless integration with core iOS apps like Mail, Notes, and Pages. Grammarly, on the other hand, operates as a separate entity. The question looms large: can Grammarly survive Apple’s built in alternative?

Analysts offer mixed opinions. Some believe Grammarly can still carve out a niche by focusing on advanced features like plagiarism checking and in-depth writing style analysis—functionalities not yet offered by Writing Tools. Additionally, Grammarly’s existing user base, accustomed to its specific interface and features, might provide a buffer.

However, the challenge is undeniable. Apple’s native features are known for their user-friendliness and tight integration with the iOS ecosystem. Grammarly will need to innovate significantly and offer a demonstrably superior user experience to stay relevant. The future of Grammarly hinges on its ability to differentiate itself and cater to a specific user segment that writing tools might not fully address.

One thing’s for sure: WWDC 2024 has sparked a battle between giants. Only time will tell if Grammarly can weather this storm or if Apple’s Writing Tools will become the go-to choice for on-the-go writing on iPhones and iPads.

Abhinav is a graduate from NIT Jamshedpur . He is an electrical engineer by profession and analog engineer by passion . His articles at WireUnwired is just a part of him following his passion.

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