Walmart-Backed Flipkart Invests $30 Million in Supermoney to Accelerate Fintech Expansion in India

Flipkart, a leading Indian e-commerce platform backed by Walmart, has announced a significant $30 million investment in its fintech arm, Supermoney. This move, revealed on September 23, 2025, marks Flipkart’s most ambitious push yet into India’s rapidly evolving digital financial services sector.

Supermoney has quickly established itself as a major force in India’s fintech landscape. As the country’s fifth-largest Unified Payments Interface (UPI) app, it already processes approximately 257 million monthly transactions. The new funding will be used to accelerate Supermoney’s expansion into key financial services, including personal lending, wealth management products, and the development of a stock-trading platform. The company recently launched a co-branded credit card and has facilitated over $700 million in loans through its lending partners. Supermoney is targeting profitability by the end of 2025.

This $30 million infusion follows a $20 million investment from Flipkart last year, bringing total internal funding for Supermoney to $50 million. Supermoney is also preparing to seek additional capital from external investors to further accelerate its growth.

The timing of this investment is strategic. India’s digital payments infrastructure, with UPI handling a staggering 130 billion annual transactions, is at the heart of a fintech boom valued at more than $150 billion. E-commerce giants like Flipkart, Amazon India, and Paytm are racing to embed financial tools—such as credit, stock trading, and buy-now-pay-later (BNPL) options—directly into their consumer platforms. This convergence is reshaping how millions of Indians access financial services, particularly in Tier-2 and Tier-3 cities.

For Flipkart, the Supermoney investment is about more than just diversification. By building a full-service financial ecosystem, Flipkart strengthens its value proposition and locks in customer loyalty—key advantages as it eyes a potential IPO of its core e-commerce business. Flipkart’s latest move signals not just its ambitions in commerce, but its determination to become a dominant player in India’s digital economy.
Source 🙁ScanX, AInvest).