Google Pixel 10 Pro Fold Launches: Price, Upgrades, and Market Impact in 2025

Google’s third-generation foldable, the Pixel 10 Pro Fold, was officially unveiled on August 20, 2025, at the Made by Google event in Mountain View, California. This highly anticipated release cements Google’s presence in the competitive foldable phone market, with the device scheduled to hit shelves on October 9, 2025. Pre-orders began immediately after the announcement, aligning with Google’s strategy to capture consumer attention ahead of Apple’s expected iPhone 17 launch.

The Pixel 10 Pro Fold starts at $1,799 for the 256GB base model, matching the pricing of its predecessor and offering higher-tier options up to 1TB for $2,149. Color choices are Moonstone and Jade, and all configurations include 16GB RAM, reflecting a focus on power and storage for demanding users.

What’s New in the Pixel 10 Pro Fold?

While the Pixel 10 Pro Fold’s external design retains a chunky profile—eschewing the slimmed-down trend seen in rivals like Samsung’s Galaxy Z Fold 7—the device delivers substantial internal upgrades:

• Battery: Now over 5,000mAh, the new cell is designed for all-day use, addressing one of the most common complaints about previous foldable models .
• Durability: The Pixel 10 Pro Fold is Google’s first foldable to achieve an IP68 rating, making it highly resistant to water and dust .
• Performance: Powered by the new 3nm Tensor G5 chip, the device prioritizes energy efficiency and multitasking, rather than just raw speed. This means smoother gaming and better battery life, especially when compared to previous Pixel Folds .
• Charging: Features Qi2.2 wireless charging—marketed as “Pixelsnap”—for faster, more reliable wireless power.
• Camera: The main 48MP camera now supports 100x Pro Level Zoom, alongside improved image processing via Google’s AI enhancements .
• Software: Launches with Android 16 and guarantees up to 7 major OS upgrades, reinforcing Google’s commitment to longevity and security .

Comparing Pixel 10 Pro Fold to Competitors and Previous Models

The Pixel 10 Pro Fold’s improvements are notable, but the device still faces stiff competition. Here’s a concise comparison:

Market and User Reactions

Early feedback from analysts and users highlights Google’s decision to focus on battery life, durability, and AI-driven features rather than radical redesigns. The unchanged price point is seen as consumer-friendly, especially as competitors continue to push device costs higher. However, the device’s weight and thickness are points of criticism, with some reviewers noting it feels less pocketable than the Samsung Galaxy Z Fold 7 or Honor Magic V5 .

In the words of one analyst:

“The Pixel 10 Pro Fold doesn’t try to out-slim Samsung or Honor, but instead bets on all-day battery, rugged build, and AI smarts to win over multitaskers and power users.”

For tech enthusiasts and professionals seeking a blend of power, durability, and the latest Google AI features, the Pixel 10 Pro Fold stands out as a compelling alternative in the foldable phone market for late 2025.